Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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Guide

Introduction to Data Compliance Playbook for Latin America

Creating a compliance playbook for dealing with data in Latin American countries including Brazil, Argentina, Mexico, Peru, and Chile involves understanding and integrating various international and local data protection laws such as LGPD in Brazil, DPA in Argentina, and other relevant regulations. Here’s a structured approach to ensure that your organization, especially if you are dealing with sophisticated B2B data like LeadGenius, remains compliant while operating across these diverse jurisdictions.
Article

Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy

This article emphasizes the critical role of engagement metrics, performance marketing, and data enrichment in a Product-Led Growth (PLG) strategy, detailing how they enhance user experience, drive conversions, and optimize marketing efforts for SaaS products.
Article

What is bespoke market intelligence data?

Why people are building their own data and abandoning traditional one size fits all tools like Zoominfo.
Article

Navigating the Sunset of LinkedIn Sales Insights: How LeadGenius Fills the Gap

LinkedIn launched Sales Insights to deliver a data enrichment and analytics platform to Sales Operations professionals but has decided to sunset the offer.
Guide

QBR Best Practices

Quarterly Business Reviews (QBRs) are a crucial part of any good revenue organization. We share some tips on maximizing the impact from QBR and discuss things to stay clear of.
Article

What's the Role of Data Management in today's Modern RevOps Org?

In the dynamic world of Revenue Operations (RevOps), effective data management is not just a necessity but a strategic asset. This guide explores the essential elements of data management, including data warehousing, privacy, security, integration, and governance, all tailored to boost efficiency and reduce costs.
Article

Why is the SDR position facing an existential crisis?

Is the Sales Development Representative on the path to extinction or is there a revolution coming to save this once critical role.
Guide

Rethinking Data Hygiene: A Step-by-Step Approach for Revenue Leaders

This article emphasizes the importance of prioritizing Account Qualified Leads (AQLs) and maintaining stringent data hygiene to ensure operational effectiveness and avoid the pitfalls of overwhelming data volumes, which can obscure actionable insights and hinder strategic decision-making in sales and marketing.
Article

The Problem with eCommerce Businesses

The article discusses the unique challenges faced by sales and marketing teams in the e-commerce sector, emphasizing the need for a nuanced understanding and a tailored approach to data gathering and analysis to effectively engage with this dynamic, multichannel landscape.
Article

What is Salesforce doing with Pardot?

Discover how Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement has blurred critical distinctions between its marketing platforms, complicating the decision-making process for users and potentially leading to suboptimal investment and integration headaches.