Accelerated sales pipeline

WHAT WE DID

The Advertising team at Microsoft was looking for an answer to a growing need for higher quality data that would help them solve several unique challenges:

• Identify new decision makers in order to reactivate inactive user accounts.
• Prioritize accounts based on their spend on competitive solutions.
• Identify new customers by targeting existing accounts’ competitors.
• Equip the Account Executive team with the LeadGenius Extension, allowing them to spend less time researching prospects, and spend more time selling to them.
  
  

THE RESULTS

• Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
• Increased coverage. High value target accounts were enriched with key personas that were previously missing.
• 190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.