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LPG Strategy
Article

The Cooling Effect: Why Cold Emailing Is Losing Its Edge and How to Adapt

As spam filters grow more sophisticated and recipients become more guarded, the effectiveness of cold emails as a prospecting channel has noticeably declined. Let’s explore why this is happening and what can be done to combat this trend.
LPG Strategy

Best AI Email Marketing Tools to Automate Email in 2024

We rank our favorite AI Email Marketing Tools and discuss how to evaluate said technologies.
LPG Strategy

Guide to Data Privacy Laws: Compliance for AE's and SDRs

Struggling with concerns over data privacy and who you can and cannot call? Check out this guide on best practices within specific regions.
LPG Strategy

How to achieve precision in SMB data sets

This article explores the importance of Accurate Data in SMB Marketing: Exploring How Precise Contact and Account Data Can Transform SMB Targeting Strategies
LPG Strategy
Guide

Navigating GDPR Compliance: A Comprehensive Blueprint for Revenue and Legal Leaders

Since its enactment in 2016 and enforcement from May 2018, the General Data Protection Regulation (GDPR) has fundamentally transformed global data privacy standards, compelling organizations worldwide to enhance their data handling practices to ensure transparency, security, and compliance, thereby reshaping not only legal frameworks but also consumer expectations and business strategies.
LPG Strategy

What is Geocoded Data?

Discover the Importance of Geocoded Data, and How It Benefits GIS Team Members. Learn How Geocoded Data Enhances Spatial Analysis and Decision-Making Processes.
LPG Strategy

Maximizing Outreach Effectiveness While Respecting Privacy: How to Navigate National DNC Lists

How to navigate the National DNC list and still hit outbound targets. Learn the strategies to comply with DNC regulations while maximizing your outreach success
LPG Strategy
Guide

Introduction to Data Compliance Playbook for Latin America

Creating compliance playbook is designed to guide you through establishing robust compliance frameworks that align with both the dynamic local data regulations.
LPG Strategy
Article

Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy

Explore how engagement metrics, performance marketing & data enrichment drive Product-Led Growth, enhancing UX, boosting conversions & optimizing SaaS marketing