LeadGenius helped centralize and unify data across solutions

WHAT WE DID

Autodesk’s marketing team struggled to create a consistent 360 view of key accounts. Disparate data solutions were inconsistent and lacked coverage of the key personas at each account.

LeadGenius helped centralize and unify data across solutions into a consolidated view for each rep, delivered weekly. All accounts were enriched with key personas and up-to-date contact details.

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THE RESULT

• 4,521 Records delivered
• 35% of contacts identified as left the account
• Increase upsell and cross sell opportunities
• Improve response rates