Resources & Insights

As Google’s dominance in search declines, forward-thinking marketing teams are shifting their strategies to prioritize visibility within AI tools like ChatGPT and Claude, redesigning their content and websites to align with how modern buyers research, compare, and decide.

LeadGenius provides ethical, data-driven competitive intelligence that helps businesses outmaneuver competitors without resorting to corporate espionage.

The Deel vs. Rippling lawsuit exposes a shocking case of corporate espionage, where secret surveillance, stolen data, and real-time deal sabotage reveal just how ruthless SaaS competition has become.

As LinkedIn tightens access to its data, businesses relying on third-party information will face increasing barriers, signaling the rise of paywalls, stricter controls, and a new era of monetized professional networking.

The top 1% of companies are abandoning outdated lead-gen methods in favor of real-time, signal-driven targeting to identify and engage future-fit customers before their competitors even know they exist.

LinkedIn has taken down the business pages of Apollo.io and Seamless.ai in a major crackdown on data scraping—raising questions about who’s next and what this means for the future of B2B data.

Many companies experience buyer's remorse with 6Sense as its intent data often fails to deliver reliable, high-ROI sales opportunities.

Inheriting a subpar CRM system often leads to fragmented data due to siloed efforts; rather than attempting to salvage flawed data, conducting a regression analysis on past successes and rebuilding the system from scratch can offer a more robust solution.

Managing parent-child relationships in Salesforce requires leveraging account hierarchy, role hierarchy, and territory management to prevent ownership conflicts, enhance collaboration, and ensure data integrity across different market tiers.

Contact-level technographics revolutionize ABM for technical sales by identifying 60 million engineers and developers, mapping their expertise through GitHub, LinkedIn, Stack Overflow, and Kaggle, and enabling hyper-personalized engagement based on real-world coding activity.