Account Data

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.

The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.

Prebuilt databases like ZoomInfo and Apollo struggle with outdated, generalized data models that lack the industry-specific, agile, and personalized insights necessary for modern sales and marketing success, making bespoke data solutions essential for precise targeting and engagement.

Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definitions, inefficient lead routing, and irrelevant marketing campaigns, but businesses can overcome these challenges by leveraging custom, dynamic data solutions for more precise targeting and better outcomes.

In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.

Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of ownership.

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.

The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth engines in an increasingly dynamic market.

We share a recent customer data audit and discuss the potential alternatives to accepting the status quo.

How to build an ICP using modern data tools and statistical analysis

Entity Resolution is a crucial process for consolidating data from diverse sources to create unified views of entities, enhancing data quality, personalized marketing, operational efficiency, and informed decision-making, especially for targeting small businesses, e-commerce platforms, and franchise operations.

LinkedIn Sales Insights will no longer be available from December 31, 2024. What are people doing who previously used this tool to track account data & insights

Discover the Importance of Geocoded Data, and How It Benefits GIS Team Members. Learn How Geocoded Data Enhances Spatial Analysis and Decision-Making Processes.

This step-by-step guide walks through best practices for analyzing market intelligence data, providing valuable insights to optimize your decision-making better

Learn how AI is transforming data accessibility, providing real-time insights & revolutionizing model creation for better decision-making & business performance

Prioritize Account Qualified Leads AQLs, maintain data hygiene for operational efficiency, avoid data overload, and enhance decision-making in sales & marketing

Celebrating the top 1000 small and medium-sized businesses (SMBs) that have shown remarkable innovation, resilience, and growth in their respective fields.

How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.

Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.

Establishing SDR teams & cold email campaigns, known as Predictable Revenue 1.0, were pivotal in Salesforce's rise. AI & Account-Based Marketing are now central

Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits

Targeting American SMB? Data is key. Headcount insights insights highlight ripe companies for outreach. AI & LLMs enable precise strategies for growth prospects

Why should you own your data acquisition funnel? Discover essential insights on B2B data collection & elevate your business with our expert advice. Explore now!

Amidst growing dissatisfaction with ZoomInfo, businesses are turning to self-serve platforms & AI-driven, white-glove data services for accurate data solutions.

We explore the growing Intricacies of Data Hygiene best practices when maintaining SMB data in a CRM or MAS.

6Sense and other intent data providers face churn issues due to high costs & limited regional applicability. Understanding limitations helps mitigate challenges

How to consolidate tech stack while increasing ROI. The Convergence of Marketing and Sales:Tech Stack for Enhanced Efficiency, Impact, challenges and strategies

LeadGenius champions the six elements of data quality - Completeness, Timeliness, Validity, Integrity, Uniqueness and Consistency - to guides businesses success

How to conduct a data vendor analysis. Navigate the data landscape wisely. Discover art of choosing data vendors. Illuminate your path to growth and innovation.

LeadGenius introduces Advertising Account Signals, offering unparalleled insights. This data enables to identify high-budget prospects & improve conversion rate

Discover how LeadGenius revolutionized a restaurant solutions SaaS company's strategy, and targeting high-intent buyers in need of immediate compliance services

Discover how BTQ Financial overcame the challenge of delinquent payments from unstable non-profit clients by partnering with LeadGenius. Strategy reducing rates

Explore the 4 Pillars of Superior B2B Lead Quality. Article dissects the dimensions—depth, accuracy, reliability, fitness—that define superior leads. Learn more

Exploring the True Cost of SDR Lead Generation: A Post-Pandemic Perspective. Sales undergoes a shift with the SDR model, moving from leads to internal sourcing.

Exploring supercharge Your ROI: Consolidating Your B2B Tech Stack. Despite exponential growth, streamlining, especially in data and ICP, boosts ROI & efficiency

Exploring how retail tech: the phoenix rising amidst the chaos. As Amazon & Walmart reshape the landscape, emerging technologies fuel a transformative evolution

Exploring did elon musk's layoffs fuel a new twitter mafia? After Elon Musk's tumultuous takeover, Twitter faced layoffs and resignations, and sparking exodus..

Exploring 5 factors for successful sales follow ups. Improve Your Sales Follow-Up and Close More Sales With Growth Automation. Download Flow LeadGenius Today!

Exploring data is the force multiplier of your ABM strategy. Just as military operations rely on key intel, ABM strategies need quality, actionable data success

Exploring competitive displacement: the future of marketing and sales is here. Using strategic B2B data for smarter marketing campaigns. Stay ahead in the game!