Why is my data vendor charging more for lower quality information?
How a Fortune 100 Company Transformed Their Data Strategy with LeadGenius
In today's data-driven business landscape, the quality and accuracy of contact data can make or break a company's sales and marketing efforts. For one Fortune 100 company, their reliance on ZoomInfo data was becoming increasingly problematic. Diminished perceived quality and rising costs led them to seek a more reliable solution. This is the story of how they partnered with LeadGenius to revamp their data strategy and achieve unprecedented results.
The Problem: Diminished Quality in ZoomInfo Data
The Fortune 100 company had been a long-time user of ZoomInfo, a popular data provider. However, they began to notice significant issues with the quality of the data they were receiving. Their sales and marketing teams were facing challenges with data accuracy, deliverability, and overall reliability. This, combined with ZoomInfo's increasing prices, prompted them to seek an alternative solution.
The Audit: Uncovering the Extent of the Problem
To understand the severity of the data quality issues, LeadGenius conducted a thorough audit of 5,000 US records and 1,000 EMEA records from the company's ZoomInfo dataset. The findings were alarming:
- Accuracy and Deliverability: Out of the 5,000 US records, only 2,713 had accurate data and working emails. This means that nearly half of the records were either inaccurate or had undeliverable emails.
- Employment Status: Over 9% of the reviewed records were no longer employed by the company listed, leading to wasted efforts and resources by the sales team.
- Invalid Contact Information: More than 18% of the leads had invalid contact information, further exacerbating the issue of ineffective outreach.
The Deception of Auto Renewals
One of the major issues with ZoomInfo was the deceptive practice of auto-renewals. Many companies, including our Fortune 100 client, found themselves locked into contracts without being fully aware of the declining quality of data they were receiving. Despite the rising costs, the quality of ZoomInfo's data was falling, leading to frustration and diminished ROI for their clients.
The LeadGenius Solution: Real-Time Data Validation
LeadGenius offered a compelling alternative with real-time validation of data and a commitment to quality that ensured confidence and reliability. Here’s how LeadGenius transformed the company's data strategy:
- Real-Time Data Validation: LeadGenius provides continuous real-time validation of contact information, ensuring that data is always up-to-date and accurate. This reduces the risk of encountering outdated or incorrect information.
- Timestamped Data: Each data point comes with a timestamp, providing transparency and assurance that the information is current. This feature was particularly valuable to the Fortune 100 company, as it allowed them to trust the data they were working with.
- Custom Data Solutions: Unlike the one-size-fits-all approach of many data providers, LeadGenius offers bespoke data solutions tailored to the specific needs of each client. This personalized approach ensures that clients receive the most relevant and accurate data for their unique business requirements.
The Results: Enhanced Data Quality and Business Performance
By partnering with LeadGenius, the Fortune 100 company saw a dramatic improvement in their data quality and overall business performance:
- Increased Accuracy: The real-time validation and timestamping features ensured that their contact data was always accurate and up-to-date.
- Improved Efficiency: With reliable data, their sales and marketing teams could focus on high-value targets, leading to more effective outreach and higher conversion rates.
- Cost Savings: The company avoided the pitfalls of auto-renewals and rising costs associated with ZoomInfo, achieving better ROI with LeadGenius's data solutions.
Conclusion
The experience of this Fortune 100 company underscores the critical importance of high-quality, reliable data in today's competitive business environment. By switching from ZoomInfo to LeadGenius, they were able to overcome the challenges of poor data quality, deceptive auto-renewals, and rising costs. LeadGenius's real-time data validation and bespoke solutions provided the accuracy, reliability, and confidence they needed to drive their sales and marketing efforts forward.
If your company is facing similar challenges with data quality, consider partnering with LeadGenius. Our commitment to real-time data validation and custom solutions can help you achieve the accuracy and confidence you need to succeed. Contact us today to learn more about how we can transform your data strategy.
