B2B Data Solutions

ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius and Clay, who offer businesses more dynamic, precise insights.

The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and reliable sales forecasting, while also offering strategies to mitigate the negative impacts of poor data quality.

How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with data inaccuracies—such as the need for extensive post-processing, deduplication, and corrections—quickly add up, making it a more expensive choice in the long run.

Shifting focus from Total Addressable Market to market segmentation helps startups better serve customer needs, aligning with evolving markets for true success.

LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.

Choosing right data provider for GTM team is crucial, emphasizing methods & insights for high-quality data that fuels strategic decisions & competitive benefits