B2B data

The classic tradeoff of good, fast and cheap has plagued marketing and data dependent teams for decades. Finally we have a solution to this age old data quagmire.

ZoomInfo's fall from dominance stems from outdated static data models, aggressive renewal tactics, and rising competition from real-time, customized data providers like LeadGenius and Clay, who offer businesses more dynamic, precise insights.

In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the correct contacts within those segments.

Follow this step by step guide to building more pipeline from forgotten personal emails form submissions.

While Clay has achieved a $500 million valuation and is celebrated for its potential, its complexity makes it nearly impossible for the average user to master without specialized skills or the aid of costly agencies, leaving many unable to fully leverage its capabilities.

First came D&B, then Jigsaw, then ZoomInfo, then Apollo and now Clay. We examine what the next giant in the data space will look like.

Corporations can enhance marketing and sales strategies by leveraging first-party data (directly collected and highly reliable), second-party data (acquired from trusted partners and often higher quality), third-party data (aggregated from various sources for broader reach but less accurate), and zero-party data (intentionally shared by customers, providing precise and compliant personalization opportunities).

The SaaS industry in 2024 is driven by AI integration, vertical solutions, heightened focus on security, evolving subscription models, and a shift towards SMBs.

Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.

Should you outsource your SDR function in order to scale or cut cost? Explore risks and rewards of outsourcing sales development representatives with our guide.

Why people are building their own data and abandoning traditional one size fits all tools like Zoominfo.

Enhance your Rev Ops strategy with our guide on data management. Learn about data warehousing, privacy, security, integration, & governance to boost efficiency.

Explore B2B sales strategy in Culinary Secrets for a Robust Sales Strategy, tackling data decay. Learn how audits, validation tools & ownership boost CRM leads.

How does Google Diversify from here? Buying a market-leading Marketing Automation Software, & Customer Relationship Management platform might be the right move.

Analyzing advertising data uncovers SMBs' digital footprints and preferences, guiding targeted DM outreach & social selling strategies across optimal platforms.

This article discusses SDRs role in sales strategy, inefficiencies in the research process & centralized data gathering to boost productivity & lead generation.

LeadGenius is now Microsoft SSPA compliant, underscoring commitment to top data protection standards. Your trusted partner for global & vertical-specific needs.

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.

SMBs pose challenges for marketers and sales professionals due to price sensitivity, online presence, higher churn rates, making it difficult to engage & retain

ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.

The Sales Evangelist Podcast's Host, Donald Kelly, chats with Derek Rahn about current sales data trends & need for sellers to niche down within their industry.

AI, LLMs & ML are revolutionizing how SaaS companies identify and engage high-value SMB prospects, transforming their approach in the vast and varied SMB market

Learn how to align your sales & marketing teams for better results, increased efficiency, and happier customers with our expert guidance & practical strategies.

Why are Enterprise teams at Google and other tech giants being culled in favor of SMB initiatives? Explore strategic pivot from enterprise to SMB in tech world.

Why should you own your data acquisition funnel? Discover essential insights on B2B data collection & elevate your business with our expert advice. Explore now!

Amidst growing dissatisfaction with ZoomInfo, businesses are turning to self-serve platforms & AI-driven, white-glove data services for accurate data solutions.

Transitioning from mid-market to enterprise sales involves adopting an approach that includes patience, focus on key industries & leveraging internal resources.

Social data provides important intent signals and clues for marketing and sales outreach. But how do you scrap and maintain those records in a CRM?

We explore the growing Intricacies of Data Hygiene best practices when maintaining SMB data in a CRM or MAS.

Exploring the True Cost of SDR Lead Generation: A Post-Pandemic Perspective. Sales undergoes a shift with the SDR model, moving from leads to internal sourcing.

Exploring customer Retention Mandatory- Sustainable Growth in B2B SaaS, linchpin for revenue, and the vital role of custom B2B data sets in building strategies.

Exploring how retail tech: the phoenix rising amidst the chaos. As Amazon & Walmart reshape the landscape, emerging technologies fuel a transformative evolution

Exploring the hidden reality of tech layoffs: top executives are doing just fine. Trends in executive migration & seize the moment in the evolving tech industry

Exploring did elon musk's layoffs fuel a new twitter mafia? After Elon Musk's tumultuous takeover, Twitter faced layoffs and resignations, and sparking exodus..

Exploring 5 factors for successful sales follow ups. Improve Your Sales Follow-Up and Close More Sales With Growth Automation. Download Flow LeadGenius Today!

Exploring the problem with scale: inbound vs. Outbound marketing. B2B growth demands a balanced strategy, integrating inbound & outbound tactics for scalability

Evolution of b2b data and why marketers need personalized data. B2B data evolution is marked by personalized insights. analog to automated marketing strategies.

Exploring data is the force multiplier of your ABM strategy. Just as military operations rely on key intel, ABM strategies need quality, actionable data success