Data Bakeoffs

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.

The article highlights the critical role of high-quality data in enhancing sales performance through accurate targeting, cross-selling, personalized customer relationships, and reliable sales forecasting, while also offering strategies to mitigate the negative impacts of poor data quality.

While Clay has achieved a $500 million valuation and is celebrated for its potential, its complexity makes it nearly impossible for the average user to master without specialized skills or the aid of costly agencies, leaving many unable to fully leverage its capabilities.

Want to make sure you select the right B2B data partner for your growth goals and desired outcomes? Follow this 10 step guide to vendor selection.

Explore ROI calculation from data and analytics, benefits like cost reduction, revenue growth and strategic advantages. Advocate in-house data curation for ROI.