This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeting, team alignment, and personalized messaging to improve sales and marketing effectiveness.
This article compares Salesloft, Apollo, Groove by Clari, and Outreach based on price, integrations, ease of use, dialer functionality, and customer service, highlighting each platform's strengths and ideal use cases.