Paycor’s direct mail campaigns were inefficient and expensive

WHAT WE DID

Paycor’s direct mail campaigns were inefficient and expensive with bulk contact data that resulted in a 75% deliverability rate. Managing the direct mail program was time consuming and failed to deliver an increase in sales pipeline.

LeadGenius found and verified each contact, reviewing 15,000 contacts and updating over 55,000 data points, determining job changes and office address location even when the contact worked remotely.

THE RESULT

• 95% successful delivery rate
• 209% sales opportunity generation
• $160K+ saved in return shipping/restocking