Social monitoring, or social listening, involves tracking and analyzing social media conversations to gain insights into customer preferences, pain points, and trends, benefiting digital marketers, sales teams, ABM teams, and business development professionals. By leveraging social monitoring across platforms like Pinterest, TikTok, Snapchat, X (formerly Twitter), Instagram, and Facebook, businesses can make informed decisions, personalize outreach, and stay ahead of industry trends, ultimately leading to greater success in achieving their goals.