How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%
When it comes to finding the right decision-makers inside target accounts, traditional methods often rely heavily on job titles. While that can be effective to an extent, it's also limiting. Job titles alone don't always reflect the skills, certifications, or relevant experience of potential contacts who could influence buying decisions. To truly expand and reach the best-fit contacts, companies need to dig deeper—and that's where LeadGenius Tagger comes into play.
Imagine being able to expand your account coverage by more than 20% by looking beyond just titles. That's exactly what LeadGenius Tagger can help you do. By leveraging advanced tagging, we categorize contacts based on their skills, certifications, and specific experiences rather than simply relying on generic job titles. This deeper tagging of individuals provides a more nuanced, meaningful profile of potential decision-makers within your target accounts, allowing you to reach a broader and more relevant audience.
The Challenge with Job Titles Alone
Job titles can be misleading. Different organizations use different terminology, and the exact responsibilities of a "Senior Manager" or "Director" can vary widely from company to company. Some highly qualified and influential individuals might be buried under a generic-sounding title that doesn't indicate their expertise or relevance to your goals. Because of this inconsistency, your sales and marketing teams could be missing out on key contacts who have a significant impact on purchasing decisions.
For instance, in a recent analysis for one of our customers, we began by identifying target accounts and sourced all contacts at the "Manager" level and above. Initially, this yielded a solid number of leads, but we didn't stop there. When we enriched these contacts with tagging information, which includes scanning their public profiles for relevant skills and experiences, we discovered an additional 368 contacts—a 20% boost in relevant contact coverage.
How LeadGenius Tagger Works
LeadGenius Tagger analyzes public data sources to identify a wide range of attributes associated with each contact, from specific certifications and project experience to keywords related to technologies, methodologies, and industries. For example, in one project, we generated over 4,000 unique tags across a pool of potential contacts. These tags were then grouped into meaningful categories, such as "AI," "Machine Learning," "Data Science," and more, all of which were relevant to the business focus of the client.
By applying these tags, LeadGenius was able to identify contacts with specific skills—for instance, a "Senior Manager" with certifications in data science and experience in leading AI projects. While their title alone might not have initially flagged them as a top-priority contact, their qualifications made them an ideal decision-maker to engage.
The Result: Expanding Coverage by Over 20%
In this particular project, limiting the focus to just job titles yielded 741 relevant contacts. By incorporating the broader analysis made possible through LeadGenius Tagger, we discovered an additional 368 contacts who had the right qualifications but whose titles might have been misleading or generic. That's over a 20% increase in relevant contacts.
Take, for example, one Senior Manager we identified. At first glance, their title alone wouldn't have signaled their strategic importance. However, after applying LeadGenius Tagger, we noted that they had four distinct tags, including experience in machine learning and being a subject matter expert in areas crucial to the target company. These insights revealed a strong fit that would have otherwise gone unnoticed.
Not only does this help expand the pool of potential decision-makers, but it also dramatically improves the relevance of outreach—ensuring that your sales and marketing teams are spending time with the right people, who have both the interest and influence needed to move deals forward.
Looking Beyond Traditional Account Data
LeadGenius doesn’t stop at just tagging contacts. Our approach is about qualitative analysis that looks beyond traditional categories like industry, SIC, and NAICS codes to offer more descriptive tagging that is aligned with business needs. This means not just knowing who a person is, but what they do, how they do it, and why they're relevant to your team’s success.
Igniting New Ideas for Targeting
Imagine having contact-level tagging that goes beyond name, title, and company—getting into the skills, specific project experience, and certifications that can indicate a high likelihood of influence or buying power. This level of detail helps prioritize which contacts to engage and ensures that you’re targeting individuals with the strongest possible alignment to your value proposition. With a deeper understanding of each contact's background, your team can be much more precise in its outreach.
Take Your Outreach to the Next Level
If your sales and marketing teams are relying solely on job titles to identify potential customers, it's time to rethink your strategy. LeadGenius Tagger can transform your targeting process, making it more inclusive, insightful, and effective. By incorporating skill tags and contact-level nuances, you not only expand your coverage but also improve the relevance and quality of your leads.
Want to learn more about how LeadGenius Tagger can elevate your targeting strategy and boost your contact acquisition by over 20%? Let’s chat about how you can start implementing this powerful tool for your go-to-market efforts.
