LeadGenius vs. Clay: Converting Personal Emails to Work Emails

Overview

In B2B marketing and sales, converting personal email addresses (such as Gmail or Yahoo) into actionable work emails is critical for effective lead generation and sales outreach. Personal emails, though common in form fills and sign-ups, are less useful for B2B teams without being matched to a business contact. To address this, a B2B SaaS company sought to compare the effectiveness of Clay and LeadGenius in converting personal emails to work emails.

This case study outlines the results of a direct comparison between the two platforms using a dataset of 3,200 rows containing first name, last name, personal email, and phone numbers.

The Challenge

The company received numerous personal emails from sign-up forms, which posed a challenge for lead segmentation and outreach. Without work emails, it was difficult to map these leads to relevant job roles or companies, resulting in inefficiencies in the lead nurturing process.

To resolve this issue, the company tested Clay and LeadGenius to determine which solution would provide a higher match rate for converting personal emails to business contacts, ultimately aiming to optimize lead routing, segmentation, and sales targeting.

How to access this data solution for each provider

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The Test

A total of 3,200 personal email records were fed into both Clay and LeadGenius. The dataset included the following fields:

• First Name
• Last Name
• Personal Email
• Phone Number

The goal was to see which platform could return the highest number of accurate work emails based on this information.

Results

Match Rate:

• Clay: 12.16% Match Rate
  • Out of 3,200 personal email records, Clay was able to successfully match 389 personal emails with verified work emails.
• LeadGenius: 28.41% Match Rate
  • LeadGenius significantly outperformed Clay by converting 909 personal emails into verified work emails, achieving more than double the match rate.

Volume of Matches:

• Clay: 389 matches
• LeadGenius: 909 matches

The match rate difference highlighted a stark contrast in performance between the two platforms. While Clay successfully converted 12.16% of the provided personal emails into work contacts, LeadGenius achieved a 28.41% match rate—more than double the volume of successful conversions.

Data Enrichment:

While both platforms returned matching work emails, LeadGenius provided additional enriched data, including:

• Job Titles and Roles
• Company Details (size, industry, location)
• Technographics (tools and technologies used by the company)
• Firmographics (key company details, such as revenue, employee count)

In contrast, Clay provided basic matching of personal emails to business emails but lacked the depth of enrichment that LeadGenius provided. This additional data from LeadGenius allowed for more nuanced segmentation and targeted outreach by the sales and marketing teams.

Impact on Sales and Marketing Outcomes

1. Improved Lead Routing:
   • LeadGenius’s enriched data allowed the company to route leads more effectively. With accurate work emails and additional context like job titles, sales reps could prioritize leads based on role and decision-making power. This ensured that high-value leads were routed to the most appropriate sales team members.
   • Clay, with its lower match rate and limited enrichment, led to less efficient lead routing. Many leads lacked the crucial context needed for proper prioritization.
2. More Efficient Territory Management:
   • With LeadGenius, the company was able to better define territories and ensure that each sales rep had access to relevant leads in their specific region or vertical.
   • The lower match rate from Clay led to fewer leads available for routing and required manual intervention to segment the data further.
3. Higher Engagement and Conversion Rates:
   • Leads enriched through LeadGenius saw a 26% higher engagement rate due to the accuracy of the work emails and the added personalization made possible by enriched data.
   • Clay led to lower engagement, with more bounced emails and lower interaction rates due to a lack of detailed information on leads.

Key Differences

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Recap

When comparing Clay and LeadGenius, it’s clear that LeadGenius provides a significant advantage when converting personal emails into actionable work emails. With a 28.41% match rate, LeadGenius more than doubled the success rate of Clay (12.16%), providing enriched data that dramatically improved lead routing, engagement, and sales outcomes.

For companies looking to unlock the full potential of personal email data and enhance their outreach efforts, LeadGenius offers superior accuracy, more robust data enrichment, and greater overall impact on revenue-generating activities. By turning what could have been wasted leads into actionable insights, LeadGenius proves to be the more powerful tool for scaling personalized B2B outreach and driving conversions.