LeadGenius Blog
ABM
contact level technographics
digital marketing
Tagging

Contact-Level Technographics: The Missing Link in ABM for Engineering and Developer-Focused Sales

LeadGenius Blog
Event List Enrichment
Contact Activation
Contact Address Verification

Live Event Marketing is Back: How ABM is Supercharging ROI

LeadGenius Blog
Tagging
contact level technographics
ABM
Social Intent Data
Social Profiles

The Evolution of Sales Tools: Why Tags Are the Next Step in B2B Targeting

LeadGenius Blog
SMB Data
Data Hygiene
Finding high-propensity to buy accounts

Unlocking the Franchise Opportunity: How Revenue Operations Can Tackle the Challenges of Selling to Franchisors and Franchisees

LeadGenius Blog
Sales Playbook
Sales Enablement
Sales Engagement Platforms
Sales Win Rates
Sales Operations

The Law of Sales Activity is Broken: Welcome to the Age of Sales Focus

LeadGenius Blog
AI in Data

Clay’s Billion-Dollar Valuation: Hype or the Future of the Data Space

LeadGenius Blog
3rd Party Intent Data
Technographic data
contact level technographics
TAM segmentation

Unlocking the Potential of Contact-Level Technographics and Expertise Mapping for Engineering and Developer-Focused Sales

LeadGenius Blog
AI in Data
evaluating data

Clay's Valuation: A Closer Look Behind the Hype

LeadGenius Blog
ABM
Account Based Marketing
Intent Data
Account Data
3rd Party Intent Data

3rd-Party Intent Data: A Broken Promise or Just the Wrong Lens?

LeadGenius Blog
Tagging

Why Tagging Outperforms Simple Titles in ABM Methodologies

LeadGenius Blog
Tagging
Beyond Contact Title
AI in Data
B2B data
Future of account-based marketing

How LeadGenius Tagging Transforms ABM Playbooks and Pipeline Strategies

LeadGenius Blog
Market Intelligence
Global market coverage
Global Data Acquisition
Global B2B data providers

How LeadGenius Became the Liam Neeson of Global Data Coverage

LeadGenius Blog
Account Data
NAICS
Industry Classification
Tagging
Beyond Contact Title

Job Title Search is Dead; What Replaces It?

LeadGenius Blog
salesnav
Data for Customer Success Teams
Revenue Operations
Account Maximization

The Overlooked Revenue Engine: Why Customer Success Needs Better Data Tools

LeadGenius Blog
Champion Tracking
Account signals tracking
Contact Monitoring

Forget PayPal, the real fintech mafia might be from Square

LeadGenius Blog
Return to office policy
Amazon
Direct Mail

The Top 10 Companies Announcing Return-to-Office Policies and What It Means for the 2025 Economy

LeadGenius Blog
AI in Data
Index
Industry Classification
TAM segmentation

The Death of Industry Classifications: Why Business Models Are the Future of Targeting

LeadGenius Blog
Data Hygiene
Real-time data acquisition
Real-time market insights for B2B
AI in Data

The Future of Data is On-Demand: How LeadGenius Powers Precision in B2B Targeting

LeadGenius Blog
Conference Lists
Event List Enrichment
Attendee Lists
Marketing Operations

The Economics of Big Events, Is the Big Bet Worth It?

LeadGenius Blog
Conference Lists
Attendee Lists
Event List Enrichment

Mastering Event Marketing: A Comprehensive Guide to Pre- and Post-Event Data Work and Campaigns

LeadGenius Blog
AI in Data
Artificial Intelligence (AI)

How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%

LeadGenius Blog
Acquisitions
Data Hygiene
data enrichment

How a Recent Data Audit Revived 14,021 "Lost" Contacts into Revenue-Driving Opportunities

LeadGenius Blog
Account Data
Contact Data
CRM Hygiene
Data Hygiene
Data Bakeoffs

The Importance of Annual CRM and MAS Audits: Is Your Data Slowly Clogging Your Revenue Engine?

LeadGenius Blog
Going up market
Market Intelligence
multichannel marketing

How to Optimize Your Multichannel Marketing Approach

LeadGenius Blog
Strategies for global market expansion
Account signals tracking
Data Collection

The Problem with "Turnkey" Solutions

LeadGenius Blog
Contact Activation
Opt-in
opt-out

The Future of Marketing: Opt-In Data and the Rise of Content Syndication in a Compliance-First World

LeadGenius Blog
Account Data
Opt-in
opt-out
GDPR
Intent Data

How Global Marketers are Evolving to Meet Growing Privacy and Compliance Demands?

LeadGenius Blog
Account Data
Data
Improving sales lead quality
B2B data
Artificial Intelligence (AI)

Good, Fast, Inexpensive: Breaking the Trade-Off in B2B Data

LeadGenius Blog
Growth Signals
Account signals tracking
Segmentation
Email Sequencing

Common Mistakes GTM Teams Make in the Modern Era of Signal Selling and Account Segmentation

LeadGenius Blog
data enrichment

What Is Lead Enrichment and Its Role in Finding Quality Prospects?

LeadGenius Blog
Growth Signals
Account signals tracking
linkedin Sales Insights
Bespoke Data

Using Signals to Sell Sophisticated Solutions: A Playbook for Sales Teams

LeadGenius Blog
Account Data
zoominfo alternative
LeadGenius vs Zoominfo
Contact Data
Data Hygiene

The Challenges of Using Prebuilt Databases Like ZoomInfo and Apollo: Why Bespoke Data Wins

LeadGenius Blog
Higher Ed Data
SLED Data

Selling to Higher Education: Why Having the Right Data and Process is Critical

LeadGenius Blog
Sales Win Rates
Multi-threading in sales
Contact Data on SMBs
Ideal Customer Profile
process improvements

Lessons Learned from Navigating a Stuck Deal and How I Could’ve Handled It Better

LeadGenius Blog
Hubspot
Salesforce

The Growing Rivalry Between Salesforce and HubSpot: A Battle for CRM Dominance

LeadGenius Blog
B2B data
B2B Data Solutions

The Rise and Fall of ZoomInfo: How Real-Time Data Providers Are Eating Their Lunch

LeadGenius Blog
Data Hygiene
Data Bakeoffs
B2B Data Solutions

How Data Quality Impacts Sales Effectiveness

LeadGenius Blog
Cold Outbound
Sales Engagement Platforms
Cold Outreach Tools
Email Sequencing
Email Marketing

The Evolving Sales Engagement Space: Choosing the Right Platform

LeadGenius Blog
personal emails
personal email to business profile matching

LeadGenius vs. Clay: Converting Personal Emails to Work Emails

LeadGenius Blog
Account Data
Segmentation
Sub Segmentation
TAM segmentation
TAM Analysis

The Problem with Industry Classification: Why Traditional Codes and LinkedIn Categories Lead to Poor Segmentation

LeadGenius Blog
Account Data
B2B data
Segmentation

Precision vs. Accuracy: The Key to Effective B2B Targeting

LeadGenius Blog
zoominfo alternative
Contact Data
Account Data

The Hidden Costs of Bad Data

LeadGenius Blog
Account Data
zoominfo alternative
LeadGenius vs Zoominfo
Data Hygiene
B2B Data Solutions

The Hidden Costs of Data: How a Leading eCommerce Marketplace Uncovered the True Cost of ZoomInfo

LeadGenius Blog
Account Data
Data
Data Hygiene
Data Collection
data enrichment

The Death of Pre-Built Data: Why Static Databases Are Becoming Obsolete

LeadGenius Blog
Product Demos

Product Announcement: Exciting Updates to the LeadGenius Platform

LeadGenius Blog
zoominfo alternative
AI in Data

What Streaming did to Blockbuster is what On Demand data is doing to traditional data

LeadGenius Blog
PLG
Acquisitions
personal emails
personal email to business profile matching
generic emails

Accepting Personal Email Addresses Might be the Key to PLG Success

LeadGenius Blog
cookies
Data Privacy

Google Finally Made a Decision on Cookie Deprecation. Here's What It Means for Your Business

LeadGenius Blog
Marketing Operations
cookies
digital marketing

The Changing Landscape of Cookies and Digital Marketing

LeadGenius Blog
Data Hygiene
Data Bakeoffs
Data Collection
AI in Data
B2B data

Clay: The $500M Tool Few Will Ever Master

LeadGenius Blog
Social Profiles
Social Monitoring
Social Intent Data
ecommerce
e-Commerce Data

Unveiling Social Follower Trends in E-Commerce with LeadGenius’ Social Follower Monitoring

LeadGenius Blog
generic emails
Generic email to business profile matching
personal emails
personal email to business profile matching
Market Intelligence Data

The Cost of Ignoring Generic Email Form Fills: Why Restricting Submissions Could Be Sabotaging Your Revenue Pipeline

LeadGenius Blog
linkedin
Entity Resolution
personal emails
personal email to business profile matching
generic emails

Transforming Generic Emails into LinkedIn URLs: Enhancing B2B Marketing and Sales Efforts

LeadGenius Blog
Entity Resolution
personal emails
personal email to business profile matching
generic emails
Generic email to business profile matching

Unlocking the Potential of Generic Email Addresses

LeadGenius Blog
Social Profiles
Social Selling
Social Intent Data
Social Monitoring

Announcing LeadGenius Social Follower Monitoring

LeadGenius Blog
Sales Enablement

The Best Phrases to Seal the Deal: Why Honesty and Transparency Close Sales

LeadGenius Blog
zoominfo alternative
Data
Account signals tracking
B2B data

Where will the next data giant come from?

LeadGenius Blog
CRM Hygiene
Data
Data Hygiene

What "Tommy Boy" can teach us about dealing with Big Data Firms

LeadGenius Blog
Account Data
CRM Hygiene
Data Hygiene
zoominfo alternative
LeadGenius vs Zoominfo

Why is my data vendor charging more for lower quality information?

LeadGenius Blog
AI in Data
Data Collection
Bespoke Data
Ideal Customer Profile

Beyond the Static: How Real-Time Data is Disrupting the Sales Intelligence Status Quo

LeadGenius Blog
TAM Analysis
TAM segmentation
Segmentation
Sub Segmentation
AI in Data

Unlocking Growth with Industry-Specific TAM Analysis and Micro-Segmentation

LeadGenius Blog
SMB Data
Data on SMB Growth
Contact Data on SMBs
Account signals tracking
Bespoke Data

The Untapped Goldmine: Why SaaS Companies Should Focus on SMBs

LeadGenius Blog
Contact Data on SMBs
Data on SMB Growth
SMB Data

The Challenge of Finding Contact Data and Market Intelligence on SMBs

LeadGenius Blog
Hubspot
SMB Data
SaaS
CRM Hygiene
Salesforce

Celebrating HubSpot's 18th Birthday: The CRM Titan on the Rise

LeadGenius Blog
SMB Data
Contact Data on SMBs
Data on SMB Growth
Transaction Data
Account signals tracking

Small and Mighty: How SMBs Have Become the Real Breadwinners in Today's Economy

LeadGenius Blog
Sales Operations
Sales Win Rates
Sales Enablement

Sales Metrics to live by

LeadGenius Blog
Transaction Data
SMB Data

What is transaction data?

LeadGenius Blog
Transaction Data
ecommerce
SMB Data
Technographic data

Enhancing eCommerce and Payments Strategies with LeadGenius and Enigma

LeadGenius Blog
Entity Resolution
Account Data
SMB Data
Territory Planning
Artificial Intelligence (AI)

What is Entity Resolution and Why Does It Matter When Targeting Small Businesses?

LeadGenius Blog
SMB Data
Artificial Intelligence (AI)
AI in Data
Allbound
PLG

The 5 Biggest Trends in SaaS for 2024

LeadGenius Blog
SMB Data
Salesforce
going down market
down market data

Why Salesforce's Stock Drop Signals a Tough Road Ahead for SaaS Companies

LeadGenius Blog
Cold Outbound
Multi-threading in sales
Future of account-based marketing
Acquisitions
CRM Hygiene

From Growth at All Costs to Sustainable Growth Within

LeadGenius Blog
Cold Outbound
SDRs
BDRs
Pipeline
Allbound

Cold Outbound Faces an Existential Moment: The Future of Sales Outreach

LeadGenius Blog
Cold Outbound
Email Marketing
Artificial Intelligence (AI)
SDRs
BDRs

The Cooling Effect: Why Cold Emailing Is Losing Its Edge and How to Adapt

LeadGenius Blog
Email Marketing
Artificial Intelligence (AI)
Marketing Operations

Best AI Email Marketing Tools to Automate Email in 2024

LeadGenius Blog
Account Data
CRM Hygiene
linkedin
linkedin Sales Insights
Firmographic

Sunsetting LinkedIn Sales Insights

LeadGenius Blog
GDPR
CCPA
LGPD
Data Privacy
Cold Outbound

Guide to Data Privacy Laws: Compliance for AE's and SDRs

LeadGenius Blog
SMB Data
Bespoke Data
Contact Data
Data Hygiene

How to achieve precision in SMB data sets

LeadGenius Blog
Geocoded Data
State and Local Data
GIS
Account Data
Account signals tracking

What is Geocoded Data?

LeadGenius Blog
DNC
CRM Hygiene
Revenue Operations
Data Hygiene

Maximizing Outreach Effectiveness While Respecting Privacy: How to Navigate National DNC Lists

LeadGenius Blog
PLG
data enrichment
CRM Hygiene

Failure to Launch: Understanding the Metrics That Matter in a PLG Strategy

LeadGenius Blog
SDRs
Consultants
B2B data
Cold Outbound

Rethinking Outsourcing: The Perils and Potential of External SDR Functions

LeadGenius Blog
Account Data
AI in Data
Real-time data acquisition
Real-time market insights for B2B
SMB Data

Benefits of real-time market data

LeadGenius Blog
Data Collection
Database Alternatives
zoominfo alternative
B2B data
Bespoke Data

What is bespoke market intelligence data?

LeadGenius Blog
salesnav
Sales Navigator
linkedin
linkedin Sales Insights

Navigating the Sunset of LinkedIn Sales Insights: How LeadGenius Fills the Gap

LeadGenius Blog
Revenue Operations
Sales Operations
B2B data
CRM Hygiene
Data Collection

What's the Role of Data Management in today's Modern RevOps Org?

LeadGenius Blog
Sales Operations
BDRs
SDRs
Allbound
Artificial Intelligence (AI)

Why is the SDR position facing an existential crisis?

LeadGenius Blog
ecommerce
Data Hygiene
Data Collection
Bespoke Data
CRM Hygiene

The Problem with eCommerce Businesses

LeadGenius Blog
Salesforce
Email Marketing
Marketing Operations
Future of account-based marketing

What is Salesforce doing with Pardot?

LeadGenius Blog
SMB Data
Account Data
Account signals tracking

The Top 1000 SMB Companies in Spring 2024 | LeadGenius

LeadGenius Blog
Tech Stack Consolidation
Marketing Operations
Revenue Operations
Sales Operations
Sales Intelligence

Revenue Tech Consolidation: Where do we go from Here?

LeadGenius Blog
Marketing Operations
Revenue Operations

The Critical Evolution from Marketing Silos to Revenue Operations

LeadGenius Blog
zoominfo alternative
LeadGenius vs Zoominfo

Zoominfo Alternative

LeadGenius Blog
Segmentation
TAM Analysis
B2B Data Solutions

Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy

LeadGenius Blog
Data Hygiene
CRM Hygiene
B2B data
data enrichment
Database Alternatives

Culinary Secrets for a Robust Sales Strategy: Combatting Data Decay with a Master Chef’s Precision

LeadGenius Blog
Account Data
B2B data
CRM Hygiene
Hubspot
Acquisitions

Google's next big acquisition?

LeadGenius Blog
Bespoke Data
Account signals tracking
Account Data
SMB Data
B2B data

Finding high value SMB's through Advertising data

LeadGenius Blog
SLED Data
State and Local Data
Nonprofits
Bespoke Data
Cold Outbound

Bridging the Gap in SLED Contact Data

LeadGenius Blog
B2B data
SMB Data
Account signals tracking
Bespoke Data
Best prospecting tools 2024

Revolutionizing SDR Efficiency: The Impact of AI and Centralized Data Gathering

LeadGenius Blog
B2B data
B2B Data Solutions
Contact Data
Data Privacy
Data Collection

LeadGenius Achieves Microsoft SSPA Compliance: A Milestone in Security and Privacy Excellence