Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

How LeadGenius Tagger Can Expand Relevant Contacts Inside Accounts by Over 20%

Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.
LPG Strategy
Guide

The Ultimate Guide to Using LeadGenius Champion Monitoring to 3x Your Pipeline

This blog post explores how LeadGenius Champion Monitoring can help marketing and sales teams track former champions—those key buyers and users who loved your product—as they move to new companies. By staying in touch, you can turn these warm leads into valuable connections at their new jobs, significantly boosting your pipeline.
LPG Strategy

How a Recent Data Audit Revived 14,021 "Lost" Contacts into Revenue-Driving Opportunities

A recent data audit of an acquired contact list revealed that 93% of contacts had moved roles, highlighting the critical need for regular data hygiene to turn outdated contacts into new revenue opportunities.
LPG Strategy
Article

The Importance of Annual CRM and MAS Audits: Is Your Data Slowly Clogging Your Revenue Engine?

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.
LPG Strategy
Article

How to Optimize Your Multichannel Marketing Approach

Learn what multichannel marketing is, why it’s important, and how to optimize your multichannel marketing approach for success
LPG Strategy
Article

The Problem with "Turnkey" Solutions

GTM experimentation is essential for long-term growth, requiring iterative learning, executive accountability, and a commitment to improving, as no turnkey tool can fully address the unique complexities of segmentation, personalization, and prioritization in business.
LPG Strategy
Article

The Future of Marketing: Opt-In Data and the Rise of Content Syndication in a Compliance-First World

In today’s compliance-driven marketing landscape, services like LeadGenius' Global Contact Activation help marketers navigate stringent privacy regulations by providing fully compliant, opt-in contact data across the entire funnel—from awareness to conversion—ensuring legal protection and sustainable lead generation
LPG Strategy

How Global Marketers are Evolving to Meet Growing Privacy and Compliance Demands?

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.
LPG Strategy
Guide

The New Reality for Marketers: Navigating the Privacy Gauntlet

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.