Resources & Insights

How do we level up our data practices to maximize ROI from Events and Conferences.

Tired of poor ROI from events and conference list.... Try adding this signals to your playbook.

Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.

This blog post explores how LeadGenius Champion Monitoring can help marketing and sales teams track former champions—those key buyers and users who loved your product—as they move to new companies. By staying in touch, you can turn these warm leads into valuable connections at their new jobs, significantly boosting your pipeline.

A recent data audit of an acquired contact list revealed that 93% of contacts had moved roles, highlighting the critical need for regular data hygiene to turn outdated contacts into new revenue opportunities.

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.

Learn what multichannel marketing is, why it’s important, and how to optimize your multichannel marketing approach for success

GTM experimentation is essential for long-term growth, requiring iterative learning, executive accountability, and a commitment to improving, as no turnkey tool can fully address the unique complexities of segmentation, personalization, and prioritization in business.

In today’s compliance-driven marketing landscape, services like LeadGenius' Global Contact Activation help marketers navigate stringent privacy regulations by providing fully compliant, opt-in contact data across the entire funnel—from awareness to conversion—ensuring legal protection and sustainable lead generation

Global marketers are increasingly required to comply with strict privacy regulations like GDPR, CCPA, and LGPD, and LeadGenius' Global Contact Activation solution provides fully compliant, opt-in contact data across the full marketing funnel, helping teams meet internal legal demands while driving successful campaigns.