Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Guide

The AI Startup Stack: What Skills Your Engineering Team Actually Needs to Win

To build a successful AI startup, you need a cross-functional engineering team with deep expertise in LLMs, scalable infrastructure, real-time UX, data pipelines, and prompt orchestration—each equipped with the right modern tools and GitHub-proven skills to ship adaptive, learning-first products.
LPG Strategy
Article

Bespoke Contact Curation for Maximum Coverage, Accuracy, and Actionability

High-performing GTM teams are ditching static data providers and turning to LeadGenius for real-time, curated contact intelligence—fueling global ABM campaigns, improving personalization, and driving higher conversions through precise, use-case-specific data orchestration.
LPG Strategy
Article

The Death of the Job Title: Why Tagging Is the Future of ABM Contact Targeting

Tagging contacts based on responsibilities, technologies, and account signals outperforms traditional job titles by expanding reach, improving personalization, and mapping the full buying committee for ABM success.
LPG Strategy

How Snowflake Added $900M in ARR by Turning ABM into a Machine (And How You Can, Too)

Snowflake’s $900M outbound-driven ARR surge in 2024 reveals the power of signal-based GTM strategies—where dynamic lead scoring, unified teams, and AI-assisted personalization drive precision, not volume—and shows how teams of any size can replicate this playbook with the right data infrastructure.
LPG Strategy

The Empire Cracks: Why Google and Meta Are Losing Their Grip — And What That Means for Marketers

As antitrust rulings, AI disruption, and shifting user behavior erode the dominance of Google and Meta, marketers must pivot toward decentralized discovery, channel diversification, and signal-powered custom data strategies to stay competitive in the new era of GTM.
LPG Strategy
Article

Cold email isn’t dead. But the way we’ve been using it should be.

Cold email isn’t dead, but in a world of smarter buyers and stricter filters, success now demands hyper-targeted signals, clean data, and messaging that earns attention—not automation that demands it.
LPG Strategy
Article

The Quiet Revolution: How AI Is Finally Opening the SMB Market for Financial Services

AI and large language models are transforming how financial institutions engage with the SMB market by surfacing real-time business signals that reveal growth, risk, and opportunity at scale.
LPG Strategy
Article

The True Cost of Using Clay

The article reveals that while Clay offers flexible data enrichment, its true cost—including credit pricing, hidden management overhead, and operational complexity—can exceed expectations, whereas LeadGenius delivers similar or better results with lower costs, less hassle, and built-in data refreshes.
LPG Strategy

Data Madness 2025: The B2B Bracket Showdown You Didn’t Know You Needed (But Absolutely Do) 🏀

Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:
LPG Strategy
Article

The End of LinkedIn Extensions? Why Every Sales Tool Should Be Worried

The era of browser-based scraping and sales extensions is collapsing as LinkedIn and Google enforce stricter platform rules, forcing revenue teams to rethink their data strategies around compliance, sustainability, and long-term resilience.