Resources & Insights

The return-to-office (RTO) movement is reshaping the economy, shaking up hiring trends, and reviving industries that thrive on in-person work, like catering, office security, and direct mail. While businesses see RTO as a catalyst for growth and productivity, workers are bracing for the loss of flexibility, autonomy, and the remote-first life they fought to normalize.

Traditional industry classifications are outdated and fail to capture the nuances that truly matter for sales and marketing teams. The future of targeting lies in understanding a company’s business model—how they operate, sell, and reach customers—offering deeper insights that drive precision, personalization, and real results.

Why databases in a traditional sense are going the way of the dodo bird.

AWS re:Invent is more than a tech event; it’s a high-stakes investment in visibility, pipeline, and prestige. We break down the economics from a first class vendor who pulls out all the stops.

How do we level up our data practices to maximize ROI from Events and Conferences.

Tired of poor ROI from events and conference list.... Try adding this signals to your playbook.

Learn how LeadGenius Tagger can boost relevant contact coverage inside accounts by over 20% by identifying key individuals based on skills, certifications, and experience rather than relying solely on job titles.

This blog post explores how LeadGenius Champion Monitoring can help marketing and sales teams track former champions—those key buyers and users who loved your product—as they move to new companies. By staying in touch, you can turn these warm leads into valuable connections at their new jobs, significantly boosting your pipeline.

A recent data audit of an acquired contact list revealed that 93% of contacts had moved roles, highlighting the critical need for regular data hygiene to turn outdated contacts into new revenue opportunities.

Regular CRM and MAS audits are essential to prevent the costly buildup of bad data, which can hinder sales efficiency, distort pipeline projections, and quietly drain your revenue engine over time.